It's Not Easy Being Green: Pantone Names 'Greenery' Color of 2017


Pantone recently named "Greenery" the color of 2017. If you aren't familiar with the hype surrounding Pantone's Color of the Year, I've got you covered.
   
     Pantone, a house hold name for interior designers, is a company that, in the simplest of terms, creates colors. Pantone is most famous for their Pantone Color Matching System. The Pantone Color Matching System provides an array of colors for designers that stays the same through the planning process until the final product. Usually views of the true shade of a color can be skewed by the lighting it's being viewed in or a number of other factors. Pantone does a great job making sure that every time you see a color it's really that color. Confused yet? Me too. The color matching system also provides a systematic way of naming hues of different colors, including fluorescent colors and metallics, for easier reference. Some countries even use Pantone to refer to the exact color on their flags! 
Atelier Versace uses the colors of 2016
to create a showstopping couture
number
   Pantone's first color of the year was Cerulean in the year 2000. The color of the year is chosen by a group of color specialists from around the world. They get together for a top secret meeting to choose the best candidate for the color of the year. The color that the specialists choose goes on affect fashion and interior design for the rest of the year! 2016 was the first year to have two colors of the year. Those history making super stars are serenity and rose quartz. The calming duo makes for a surprising and very stylish color combination. Personally, serenity and rose quartz is one of my absolute favorite color combinations... I'm not getting over it any time soon although Pantone has already moved on.
The Color of the Year
for 2017: Greenery
  This week Greenery was announced as Pantone's Color of the Year 2016. It's just a matter of time until the Sephora x Pantone palettes hit the shelves... Initially I was appalled at Pantone's choice. Green? We had a green less than five years ago! But the key to really getting a feel for the color is understanding why it was chosen out of literally every color in the world. 
      So what is Greenery? Why is it worthy of being named the color of 2017? Greenery is a shade of yellow green that easily transitions from a statement color to a neutral. Pantone has included a guide to pairing colors with Greenery on their website. On Pantone's Greenery feature page, Pantone says, "Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate... A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality."
     Although the saying goes 'It's not easy being green', Pantone just made things a little easier for us all.  

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